Language and audienceThe same product, a different audience. Beyond translation
Language, customer needs and brand rules work together to shape a product description.
Start with product facts
A description may change its tone and presentation, but it should not change the product's properties. Begin with organised data: name, material, dimensions, intended use and verified specifications. Missing information is not an invitation to invent it.
Separate source data from customer-facing copy. This lets the team return to a specific parameter when a description needs correcting or another language version is required.
Adapt the explanation
A professional buyer may need a detailed specification, while a first-time buyer needs a plain explanation of how the product is used. Both versions should rely on the same facts but place emphasis differently.
For another language, review terminology, units and the names used by the brand. Translating a sentence alone does not guarantee natural wording for the target market.
Keep control over publication
ImVendi prepares content in different languages, tailored to the audience and brand rules. Define those rules before generation: tone, permitted terms, structure and information that must never be invented.
Before publishing, the team checks consistency with source data and language quality. AI-generated text remains a proposal for approval, especially when it concerns technical specifications or promises made to customers.
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